Who We Are

Traci Halvorson is the owner of Halvorson Model Management (HMM) and has been dedicated to the modeling industry for over 25 years. Halvorson is a native to Santa Clara Valley and was a professional model when she opened her San Jose scouting headquarters in 1995.  Halvorson’s eye for talent and determination for more modeling opportunities inspired her to open an agency in Silicon Valley.  Her reputation for genuine guidance and talent support quickly launched her agency into high demand. Halvorson is highly regarded by her models and clients and known as one of the most approachable and informative Talent Agents in the San Francisco Bay Area.

For three decades, HMM has become Silicon Valley’s TOP MODEL destination and an integral part of the Bay Area modeling scene. Traci Halvorson holds a BA in Public Relations & Business Management from San Jose State University. Traci specializes in the Modeling Industry, managing top models and actors, business marketing, Talent Image coaching and is a WIKIPEDIA Modeling Expert. Want more Halvorson news? Follow HMM on Instagram @hmmodelagency AND Facebook @HMMODEL for modeling tips, agency updates and casting opportunities!

Traci brought her Mother, Jill Halvorson-(Sunshine Mama Jill) aboard to assist with talent support. Coaching with positive advice and guidance in a protective and healthy environment. In LOVING MEMORY TO SUNSHINE MAMA JILL HALVORSON- MISSED BY ALL & LOVED FOREVER.

Halvorson Model Management is a globally recognized talent agency and known as Silicon Valley’s Top Model Agency. HMM is a Bay Area Model Agency that continues to build their brand and expand the HMM empire by representing the BEST TALENT in Northern California.

If you love modeling as much as The Halvorson’s —follow on IG: @hmmodelagency 

What We Do

Halvorson Model Management was born in San Jose, California in the 90’s as a boutique modeling agency and remains true to its mission of discovering, advising and launching modeling careers in the Bay Area. Halvorson Model Management-known as HMM, is a Full Service, Licensed and Bonded Talent Agency [#T445].  HMM agency headquarters are located in the beautiful city of Santa Clara in Northern California -the heart of Silicon Valley.

HMM represents hundreds of professional models for local bookings and manages a select Mother Agent division for young fashion models. HMM is open M-F, booking talent year round with an All-star client list.  HMM Clients range from High-Tech to High Fashion, Lifestyle to Editorial, Fortune 500’s to Start-ups, Video’s and TV Commercials.

HMM serves the regions of Silicon Valley, The San Francisco Peninsula, South Bay, East Bay and the coastal cities Santa Cruz to Carmel.  HMM Runway Models & Brand Ambassadors are available throughout the West Coast.  The Halvorson's diverse talent pool, friendly customer service and gorgeous scouting locations attract advertising clients from all over the world.

HMM Divisions:

LIFESTYLE /Commercial Talent

FASHION Models

RUNWAY Models

EVENT Models-Brand Ambassadors    

“Halvorson MAKING MODELING DREAMS COME TRUE  for 30 years in the Bay Area”