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Traci Halvorson has been involved in the modeling industry for over 22+ years; She was a professional model in California when she started her own business: Halvorson Model Management (HMM)in 1992. Today, HMM is a thriving, full service Talent Agency located in Santa Clara on Stevens Creek Blvd-the heart of Silicon Valley. Traci is a native to Santa Clara and her reputation precedes her for the dedication and service to her models and clients. She’s known as one of the most approachable and informative Talent Agents in the San Francisco Bay Area.

In the 90’s, Traci integrated her professional modeling, scouting new faces and client contacts and began building an agency empire. Her management style is always in the best interest of each model- coaching positive advice in a protective and healthy environment. Her devotion to this industry is bar none and making sure each model gets attention, support and honest feedback. Read more Halvorson Model Management reviews on YELP.

Traci graduated from San Jose State University in 1992 with a BA Degree in Public Relations and Business Mgmt. After college, she opened her own model agency in the territory she knows best= San Jose/SILICON VALLEY. Traci took her scouting company to the next level; obtained a CA. talent agency license and began representing and booking professional models in N. California. Word quickly spread there was new model agency in town and within a few years- Halvorson Model Management became San Jose's darling boutique agency and Silicon Valley's primary source for talent. Traci's marketing background has taken HMM Models to the top of her industry, recognized globally and holds a major presence on social media.

In 1998, Traci brought her Mother, Jill Halvorson aboard to assist her with her growing list of models and clients. Together, they have the vision to manage and book top models from Silicon Valley and attract major advertising clients. They believe in strong core values and make the agency like a home for each model. Currently, the Halvorson’s represent over 300+ Professional models and actors for these divisions: Commercial-Lifestyle-Fashion print, Runway, TV/Videos, Special Events & Corporate-Tradeshows.

The Halvorson’s focus is QUALITY models over QUANTITY and they continue to find and sign the BEST models in the Bay Area— from Santa Rosa to Carmel! The HMM Motto: FAMILY First, SCHOOL Second and MODELING Third. The Halvorson’s are strong advocates for local Teen and Women shelters and huge supporters of Project Pink-Breast Cancer Awareness, American Heart Association and the Humane Society of Silicon Valley.


ADVICE FOR TEEN MODELS: STAY IN SCHOOL-Have fun! Focus on your GPA 3.0+ PLAN A is always college. Once you graduate from HS, choose a major city so you can combine modeling with college. We highly recommend N.Calif for the best colleges and agency! Consider these courses in HS or college to help with your modeling career: DRAMA, PHOTOGRAPHY, FOREIGN LANGUAGE, PUBLIC RELATIONS, BUSINESS 101, and GEOGRAPHY.
Don’t be hard on yourself –have patience –build your book {Test often!} and get comfortable in front of the camera. Study magazines and learn at least 20 poses and how to work the runway! Your confidence, professionalism and attitude are critical for modeling, go-sees, bookings and the rest of your life!! Stay positive and never give up. HMM is a great jump start to a successful future.

ADVICE FOR PARENTS: It means the world to your teen to have support when starting a modeling career. Working with HMM is a team effort and a informative learning process with each new model. For minors, good grades are mandatory in order to model in California and with HMM. All work is part-time and there is NO pressure to model or travel. We emphasis these model responsibilities: Staying in shape/taking care of yourself, checking “IN”, checking emails/replying, following instructions, being on time, prepared, professional and reliable at all times. The Halvorson’s believe in HAPPY models and promoting a HEALTHY body image. Silicon Valley is a professional market with friendly,first class clients and everyone is prescreened.